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What is the best way to sell my home?

All methods of sale work. Some sales methods will work better for your property than others. Selecting the right method of sale for your home is dependent on three things;

  1. The current state of the local property market. As Wellington is a city made up of public servants, consultants and educators, the government can have a large impact on the employment numbers. Confidence in these sectors is directly reflected in property demand and vice versa. Some methods, such as Auction or Tender, will be more effective in a market with high demand for property. In more balanced and slower markets it would be best to consider using methods which give buyers an indication of price. This could be in the form of a buyer enquiry level (BEO), RV if relevant, or fixed price.
  1. The style of property, be it a standalone home, townhouse or apartment. For example, a standalone home will attract more interest than a two bedroom apartment. ‘No price’ marketing methods such as ‘Tender’ or ‘Auction’ will attract buyers and encourage them to place their own value on the property. This is the opposite of apartment buyers who tend to shop with price in mind purely because of the oversupply or similar properties to choose from. Marketing an apartment with no price guideline would likely limit the number of parties viewing, and subsequently offering, on the property.
  1. The target market for your home. Using the right sales and advertising methods to attract your target market is essential. For example, first home buyers tend to search for property online and register to receive alerts on properties meeting their criteria. They will shy away from competitive situations such as auction and place a lot of value in having building and LIM reports provided. High value properties will attract experienced home buyers who will search via online and print media channels. These buyers are savvy and more inclined to seek their own professional advice. For the right property, methods of sale which put buyers in competition with each other such as tender and auction, can produce excellent results.

Many agents have a preference for one method over another. We, however, believe it is important to choose the sales method best suited to your home and to have a backup sales plan in place.

Read our other FAQs: 
  1. How much does it cost to sell my home?

  2. How much will my property sell for?

  3. How can I get the best price for my house?

  4. How long will it take to sell my house?

  5. When is the best time to sell my house?

  6. How do I choose the best real estate agent to sell my house?

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Latest Testimonial

Latest testimonial

“Ben and Amanda, you have been outstanding from start to finish. You guys could not be further from the stereotype of a Real Estate agent and we are so grateful for all of your hard work.

We were immediately impressed with your integrity, knowledge, professionalism and sincere interest in doing the best job for us. You have such different personalities and in your business they work so, so well together. We loved the way you each used your particular strengths to support us and make selling our houses such a pleasure, and a huge success!

You gave us brilliant, considered, insightful advice for both the properties. We really enjoyed your excellent communication at every stage, especially the valuable open home reports. We still cannot believe you called every single person who attended!

We have absolutely loved working with you and it goes without saying that we would never use anyone but you to sell with in the future. You buck the trend because you really care about the people you work for and getting the best possible result for them. We would be delighted to personally recommend you to anyone, anywhere, who is thinking of selling.Thank you so much for everything!”


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